Talking with Ray Daniels


click to enlargeAs MoBI is publishing the italian version of “Designing Great Beers”, we thought it was a good idea having a brief interview with the author, Ray Daniels.

1) In Italy the big beer industry is turning its head towards the craft beer market, trying to introduce products with a craft label and an industrial heart. Since we feel that the typical consumer is quite vulnerable to these efforts, a great debate has started about the definition of a true craft beer. From your point of view, what is craft beer?

I think that craft brewers project an authentic personality–usually that of the brewery founder or head brewer.  If you want to know something about one of the beers–why a particular ingredient was used, what inspired the name or who decided to put a particular image on the label–you go to that founder or head brewer and they will tell you…

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